Our creative formats

Launch more effective campaigns by using formats suited to your goals. district m offers a mix of standard and unique ad formats in order to answer advertisers’ main campaign goals.

Build awareness

Immerse your audience in your brand’s universe and get new customers with our high-impact ad formats.

Generate engagement

Interact more with your audience with district m’s exclusive engagement formats.

Drive direct response

Generate conversions and reach you campaign goals with our direct response formats!

Touch

DISTRICT M EXCLUSIVE AWARENESS ENGAGEMENT

Touch

district m is proud to offer touch, a new high-impact and user-activated mobile format. touch is a perfect blend between a seamless experience and an engaging ad.

As the viewer scrolls down the page, the reactive part of the format will come alive at the bottom of the screen, making it highly interactive while staying non-intrusive. The user can then decide to click the ad and be directed either to a landing page or another high-impact format like video. 100% compliant with betterads.org, touch is the new way to get the most out of your mobile advertising.

Watch video

Benefits

  • Mobile exclusive format
  • User-activated
  • 100% compliant with Betterads.org
  • Highly interactive and engaging
  • Non-intrusive experience for the user
  • Use video and landing page conversion points

Skin

DISTRICT M EXCLUSIVE AWARENESS

Skin

Skin is definitely our most impactful format. Perfectly suited for awareness campaigns, the skin format lets you dress the borders of a website page with your brand’s colors!

Each creative is 100% custom-made to suit all your marketing needs and generate the most impact for your brand with guaranteed visibility!

Benefits

  • 100% viewability
  • Excellent solution for awareness campaigns

Spotify

AWARENESS

Spotify

Spotify is the biggest audio streaming platform in North America and offers incredible delivery potential for advertisers in terms of formats, but also with its precise targeting options.

district m is happy to have a programmatic access to Spotify mobile’s inventory and offer 15s or 30s audio ads with targeting options by age, gender, music genre, etc

Benefits

  • Audio format vs. visual
  • Available on mobile and desktop for more reach

Swipe

DISTRICT M EXCLUSIVEENGAGEMENT

Swipe

A district m exclusivity, Swipe is an interactive format compatible with all types of devices! It offers multiple creative opportunities: display two offers on the same banner and let the users interact with the creative to display one or the other.

This format helps you learn more about your targeted audience, thanks to our detailed reports on audiences’ engagement with your creative.

Benefits

  • Interactive format
  • Generates more engagement
  • Display two offers in one ad

Reveal

DISTRICT M EXCLUSIVEENGAGEMENT

Reveal

Get 100% viewability on your ads with this district m exclusive format. Reveal generates more engagement from users with a partially hidden banner that is revealed when the creative is moused over. As an advertiser, you do not pay per impression, but only when your creative is completely revealed.

Benefits

  • 100% viewability guaranteed as advertisers only pay when 100% of the banner is seen.
  • Interactive format
  • Generates more engagement

IAB standard

DIRECT RESPONSE

IAB standard

Standard formats are established by the Interactive Advertising Bureau (IAB) and are accepted on all types of devices (desktop, mobile, tablet). They are compatible with all websites and offer great flexibility with their targeting options (contextual, data, weather, retargeting, etc.).

With their wide range of sizes, IAB standards also offer more creative opportunities to advertisers.

Benefits

  • More reach as formats can be delivered on all types of devices
  • Universally accepted by publishers
  • Wide range of sizes available

Dynamic creative

DIRECT RESPONSE

Dynamic creative

Dynamic creatives let you display banners that are automatically customized for the person seeing the ad! Imagine getting creatives built and tailored to your users’ tastes, interests, and online behaviour or even to the weather!

The possibilities are virtually limitless – all you have to do is set up your business rules and we take care of the rest.

Benefits

  • Wide reach because of the multiple combinations possible
  • Promote multiple products by targeting the relevant audiences

Interested in learning more?

If you’re interested in learning more about district m’s formats, please reach out to us!